That is the motto of fragrancedeveloper Gary McNatton, who collaborated with illustrator R. NicholsHanzlik on R. Nichols Candles, a home fragrance brand meant to evokehappiness through uncomplicated product.
“In simplicity there islongevity,” said McNatton, coproprietor of R. Nichols and the forcebehind the popular line of Gap fragrances in the Nineties, includingGrass, Heaven and Dream. “Without bells and whistles, something can havea longer life, designwise.”
McNatton said the idea for his newbusiness, which was launched in 2012 in San Francisco, began in late2011 when he was feeling the holiday blues and happened upon Hanzlik’sillustrations in a stationery store. “I started smiling, and I said‘That’s exactly what fragrance should do, it should make you happy,’”said McNatton. “A fragrance should be fun, it should be the best part ofyour business.”
For Hanzlik, R. Nichols cofounder andcoproprietor, who has spent the majority of his 17-year careerillustrating stationery and books like “French Women Don’t Get Fat,”teaming with McNatton allowed for a new means of creative expression. “Iwanted to do something that is fresh, new and fun,” said Hanzlik, whohas also designed for Fresh, Space NK and Target.
R. Nicholsmade its debut at the New York International Gift Fair in August 2012with its first range of seven candles, including Mow, the scent of afreshly cut lawn. “My favorite fragrance on the planet is the scent offresh-cut grass,” said McNatton, whose love for the aroma inspired hisGap Grass fragrance, launched in spring 1995.
McNatton, who isnot a fan of the traditional fragrance pyramid structure, said hiscandles feature a linear scent construction. “I like a fragrance tostart and end in the same place,” he said, adding that Givaudan perfumerStephen Nilsen created many of the scents.
At the 2012 GiftFair, the line was discovered by Oprah Winfrey’s team, who selected itfor her holiday “Favorite Things.” “We had to keep the brand a secretuntil Christmas,” said Hanzlik. In summer 2013, three new candles wereadded: Bloom, an interpretation of budding rose; Surf, a blend of saltair, bleached driftwood and sunshine, and Read, the scent of aged paper,ink and leather.
Beginning on Sept. 16, R. Nichols will releaseits holiday range of three winter-inspired candles, Sparkle, Glistenand Glow, as well as a Holiday Votive Trio set, priced at $68, whichincludes mini versions of all three. “I have a million ideas, but I wantto keep it tightly edited,” said Hanzlik, who plans to add a couple ofnew candles per year.
Sold in about 130 U.S. doors, primarily atBloomingdale’s, as well as select U.K. doors, R. Nichols is expanding,according to its founders. With eyes on international distribution,namely Japan and Russia, McNatton said he hopes to grow the businesssteadily, and expects to be in about 220 doors by the same time nextyear. Room sprays and body care are also being developed.
Foreach $45 soy-and-paraffin candle, McNatton and Hanzlik imagine a theme,which is then interpreted into a “paper mosaic” Hanzlik creates fromcolored construction paper, scissors and a glue stick. The image is thenturned into a decal, which is then fused onto the glass flacon. “Whenthe candle burns, they appear to glow from within,” said Hanzlik, addingthat the candles feature a more-concentrated 12 to 15 percent fragranceoil.
Although the brand would not comment on financials,industry sources expect the line to generate about $1 million from Sept.16 to the same time next year.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
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@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
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@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)