Germany has an unexpected new player in the fragrance market: the Deutsche Post, or national mail service.
Every January, the German post issues a series of charity postage stamps and this year, the action was given a new twist — of lemon, in one instance, as well as blueberry, strawberry and apple. Functioning on the scratch-and-sniff principle, the fruity stamps release their fragrance only when the sender or addressee rubs a finger over their surface. For those who prefer floral notes, a red rose standard letter stamp with a fragrance to match was introduced in March.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)