By  on April 13, 2010

Germany has an unexpected new player in the fragrance market: the Deutsche Post, or national mail service.

Every January, the German post issues a series of charity postage stamps and this year, the action was given a new twist — of lemon, in one instance, as well as blueberry, strawberry and apple. Functioning on the scratch-and-sniff principle, the fruity stamps release their fragrance only when the sender or addressee rubs a finger over their surface. For those who prefer floral notes, a red rose standard letter stamp with a fragrance to match was introduced in March.

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