PARIS — Givaudan has teamed with JWT Singapore to create "Smell A Memory" kits, employing scent to evoke emotional memories in some Singapore-based patients with Alzheimer’s and other dementias.
The kits are created according to each patient’s family history, age, ethnicity and personal story. Tailor-made smells created by Givaudan perfumers Anne-Sylvie Selezneff and Hee-Sooh Oh include Bedtime Stories and Mom’s Cooking. In conceiving the scents, they worked with the medical staff at Soo’s Nursing Home and other care facilities in Singapore.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)