By  on May 31, 2013

PARIS — Givaudan has teamed with JWT Singapore to create "Smell A Memory" kits, employing scent to evoke emotional memories in some Singapore-based patients with Alzheimer’s and other dementias.

The kits are created according to each patient’s family history, age, ethnicity and personal story. Tailor-made smells created by Givaudan perfumers Anne-Sylvie Selezneff and Hee-Sooh Oh include Bedtime Stories and Mom’s Cooking. In conceiving the scents, they worked with the medical staff at Soo’s Nursing Home and other care facilities in Singapore.

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