PARIS — Parfums Givenchy delves deeper into its naughty but nice Ange Ou Démon women’s fragrance concept with the introduction of Ange Ou Démon Le Secret starting this month.
“The first launch which we did — in France three years ago and some other countries, two years ago — was more the dark side of the concept,” said Alain Lorenzo, president and chief executive officer of LVMH Moët Hennessy Louis Vuitton-owned Parfums Givenchy, referring to Ange Ou Démon (angel or demon, in English). “So there was another opportunity to explore the other facet, which is the more angelic side. But she’s not a pure angel. She’s still an ‘ange-démon.’”
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