By  on February 7, 2014

PARIS — Parfums Givenchy is adding a new olfactory variation, L’Eau en rose, to its Very Irrésistible franchise, which began in 2003.

“Very Irrésistible is now a classic of the perfume business,” said Thierry Maman, global president of Parfums Givenchy, part of LVMH Moët Hennessy Louis Vuitton. He added that the scent ranks in the top 12 of women’s prestige fragrances.

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