By and  on August 1, 2008

It’s a man’s world at Parfums Givenchy this fall: The LVMH Moët Hennessy Louis Vuitton unit will add a new facet to its successful Pi fragrance franchise, as well as a new music-related concept called Play.

First up: Givenchy Pi Neo, duo out in the U.S. at the end of this month. The fragrance, which is being billed as a Space Age scent, is a riff on Pi, which the house launched in 1998.

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