By  on March 21, 2014

PARIS — With its new L’Atelier collection of seven women’s fragrances, Parfums Givenchy is launching its most high-end olfactive offer to date.

“The idea was really to combine our dual heritage — in the haute couture field and the one we have with fragrances,” said Thierry Maman, global president of the LVMH Moët Hennessy Louis Vuitton-owned house.

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