By  on April 25, 2008

Entertainer Tim McGraw's first scent, McGraw by Tim McGraw, marks new territory for Coty: Country music fans offered a mass market product. McGraw is due out in August in 20,000 North American mass market doors and could do $40 million at retail in its first year.

This fall, Tim McGraw will measure the strength of his draw on mass fragrance shelves.

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