MILAN — Gucci’s iconic floral print, Flora, is a good luck charm for Frida Giannini.
Three years ago the creative director of Gucci splashed the colorful design from Gucci’s archives over canvas bags to produce a knockout commercial success. This time, Giannini named Gucci’s latest women’s scent after the feminine floral pattern and, together with Gucci’s licensee Procter & Gamble Prestige Products, hopes Flora’s magic will create the biggest-grossing fragrance in the Gucci stable.
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