Gucci Guilty, one of P&G Prestige’s best-selling scent franchises is getting texturized, for a limited time.
Covered in more than 400 metallic studs and priced 5 percent higher the original Guilty scent, Gucci Guilty Stud Limited Edition, a his and hers duo that was previewed on Dec. 1 exclusively at Harrods in London and Takashimaya in Singapore, will roll out globally to 20,000 doors in February. The limited-edition offering is meant to reinforce the portfolio and boost sales across all Guilty scents, according to Luigi Feola, vice president, global luxury brands for P&G Prestige.
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