By  on February 26, 2010

GENEVA — Gucci is set to expand its fragrance world with the launch of a scent dubbed Gucci by Gucci Sport Pour Homme.

Leveraging on the strength of her first men’s scent, Gucci by Gucci Pour Homme, which was launched in 2008, Gucci creative director Frida Giannini returned to the scent drawing board to come up with a new, fresher and lighter fragrance to suit the demands of a spontaneous lifestyle.

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