By  on August 7, 2009

PARIS — With Idylle, Guerlain is launching its first major floral fragrance in more than two decades.

The women’s scent, due out worldwide this fall, is part of the LVMH Moët Hennessy Louis Vuitton-owned brand’s ongoing global rejuvenation program, according to Laurent Boillot, Guerlain’s president and chief executive officer.

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