By  on August 1, 2008

PARIS — In tandem with Guerlain’s 180th birthday, the LVMH Moët Hennessy Louis Vuitton-owned brand is introducing a men’s scent, Guerlain Homme, in the fall.

The idea was to “reinvent Guerlain fragrance for men,” said Laurent Boillot, president and chief executive officer of Guerlain. “Let’s create it like it was the first one — the first Guerlain Homme fragrance. That’s simply why we rapidly came up with Guerlain Homme as its name.”

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