By  on November 8, 2012

The Guess fragrance franchise will gain a sassy new addition in February: Guess Girl, aimed at an early-20s woman.

“We were inspired by the 30th anniversary of Guess for this fourth launch with the brand,” said Steve Mormoris, senior vice president of global marketing for Coty Beauty. “We wanted to create something that captured the fashion brand’s sex appeal and youthful spirit.”

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