With the launch of the newest women's fragrance, Guess by Marciano — the third women's scent in the Guess portfolio — the company is limiting its distribution and raising the price point in an attempt to make the brand appear more upmarket and exclusive.
"We're establishing a new distribution network, creating an upmarket brand more so than the present [Guess] brands have in the fragrance category," said Neil Katz, chairman and chief executive officer of Parlux Fragrances Inc. "This is an effort to raise the prestige and keep the integrity of being a fashion brand.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)