By  on July 1, 2009

As it is doing with its fashion, Halston is hoping for a revival in fragrance.

Halston was acquired by Hilco Consumer Capital and The Weinstein Co. in 2007. Since then, the brand has been working on a revival — and has tapped designer Marios Schwab as its new creative director, an appointment that became effective today. Next on the agenda: resurrecting the brand’s once-thriving scent business.

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