By  on October 16, 2009

PARIS — Helena Rubinstein is rolling out Wanted, its first new fragrance in 26 years, which is fronted by Demi Moore.

When the women’s scent is introduced in Macy’s on Nov. 5, the L’Oréal-owned brand will also be dipping its toes in the U.S. market after a six-year absence.

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