For Laurice Rahme, the founder of Bond No. 9, a new development project for New York City means a new fragrance for her brand.
“When I see there’s a whole new neighborhood in New York that’s going to be built, I want it,” said Rahme, whose upcoming spring scent is based on the Hudson Yards development, to be constructed by 2018 atop Long Island Railroad, New Jersey Transit and Amtrak tracks between 30th and 34th Streets. “And if it’s a neighborhood with green [space] and a park and the water, I really want it.”
Inspired by the upcoming $1.5 billion project, Rahme’s 59th scent, which launches April 1, is meant as a study in modernity and nature, both elements incorporated in the Hudson Yards design. Spanning 28 acres, the more than 17 million-square-foot space on the West Side will house more than 100 shops, about 5,000 residential units, a school, a movie theater, restaurants, a 150-room hotel, 12 “super towers” and a public square. The square, designed by green-minded landscape architect Thomas Woltz, will be filled with artfully placed gardens, flowers, fountains and open-air space for art exhibitions and events.
“When you do a neighborhood that doesn’t exist yet, it’s so exciting,” said Rahme, adding that companies like Coach Inc. and L’Oréal USA have signed on to move to a Hudson Yards building. “This is the new fashion center in New York. It is the future of the city.”
The resulting “watery” scent, created by Givaudan’s Aurélien Guichard, is meant to be at once futuristic and natural. Housed in a “near-neon” chartreuse laser-etched bottle, top notes include lily of the valley, freesia and pink peppercorns, while the heart is a blend of peony buds, Bulgarian rose and lychee, set atop a base of orange flower, iris absolute and white musk. A large fabric bloom, also a removable fashion accessory, adorns the bottle. “It’s a fashion piece,” said Rahme. “It’s oversize, pretty daring, it’s supermodern, like the project itself.”
With her finger on the pulse of New York City Department of Parks & Recreation’s comings and goings, Rahme is a virtual trademarking machine, a trait that has allowed her to launch Bond No. 9 scents such as Bryant Park, Union Square, Wall Street and Chinatown, which pay homage to the city behind her brand.
“People ask me: What am I going to do next? Am I running out of projects? I won’t because New York City is always onto the next project, the next renovation to make the city attractive,” said Rahme.
Although the company would not share financials, industry sources estimate the $285 scent, which will be sold through about 2,000 global department store doors, 100 of which will be in the U.S., could generate $5 million in its first year at retail.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)