For Laurice Rahme, the founder of Bond No. 9, a new development project for New York City means a new fragrance for her brand. “When I see there’s a whole new neighborhood in New York that’s going to be built, I want it,” said Rahme, whose upcoming spring scent is based on the Hudson Yards development, to be constructed by 2018 atop Long Island Railroad, New Jersey Transit and Amtrak tracks between 30th and 34th Streets. “And if it’s a neighborhood with green [space] and a park and the water, I really want it.”Inspired by the upcoming $1.5 billion project, Rahme’s 59th scent, which launches April 1, is meant as a study in modernity and nature, both elements incorporated in the Hudson Yards design. Spanning 28 acres, the more than 17 million-square-foot space on the West Side will house more than 100 shops, about 5,000 residential units, a school, a movie theater, restaurants, a 150-room hotel, 12 “super towers” and a public square. The square, designed by green-minded landscape architect Thomas Woltz, will be filled with artfully placed gardens, flowers, fountains and open-air space for art exhibitions and events. “When you do a neighborhood that doesn’t exist yet, it’s so exciting,” said Rahme, adding that companies like Coach Inc. and L’Oréal USA have signed on to move to a Hudson Yards building. “This is the new fashion center in New York. It is the future of the city.” The resulting “watery” scent, created by Givaudan’s Aurélien Guichard, is meant to be at once futuristic and natural. Housed in a “near-neon” chartreuse laser-etched bottle, top notes include lily of the valley, freesia and pink peppercorns, while the heart is a blend of peony buds, Bulgarian rose and lychee, set atop a base of orange flower, iris absolute and white musk. A large fabric bloom, also a removable fashion accessory, adorns the bottle. “It’s a fashion piece,” said Rahme. “It’s oversize, pretty daring, it’s supermodern, like the project itself.”With her finger on the pulse of New York City Department of Parks & Recreation’s comings and goings, Rahme is a virtual trademarking machine, a trait that has allowed her to launch Bond No. 9 scents such as Bryant Park, Union Square, Wall Street and Chinatown, which pay homage to the city behind her brand. “People ask me: What am I going to do next? Am I running out of projects? I won’t because New York City is always onto the next project, the next renovation to make the city attractive,” said Rahme.Although the company would not share financials, industry sources estimate the $285 scent, which will be sold through about 2,000 global department store doors, 100 of which will be in the U.S., could generate $5 million in its first year at retail.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)