By  on March 21, 2014

For Laurice Rahme, the founder of Bond No. 9, a new development project for New York City means a new fragrance for her brand.

“When I see there’s a whole new neighborhood in New York that’s going to be built, I want it,” said Rahme, whose upcoming spring scent is based on the Hudson Yards development, to be constructed by 2018 atop Long Island Railroad, New Jersey Transit and Amtrak tracks between 30th and 34th Streets. “And if it’s a neighborhood with green [space] and a park and the water, I really want it.”

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