BERLIN — Humiecki & Graef founders Sebastian Fischenich and Tobias Müksch say their complex line of fragrances is designed to tell stories. Now, the two have a novel place for all those bottled-up words — a new magazine called Ode, launching March 24. Ode, which is described as “a sort of fanzine about perfumes,” will feature essays, fiction and art devoted to scent — all from creative people from outside the fragrance industry.
The overall concept, explained Fischenich, was “to involve people who are creators in general, as for example photographers, film directors, but also cooks and architects, [talking] about their opinion about perfumes.” Ode’s first issue, titled “Sentual Perception,” will include a set of short stories inspired by Humiecki & Graef’s scents, written by German-born, Swiss-bred author, Tim Krohn. Ode’s pages will also boast contributions from several still unnamed German, Swiss, English and French top artistic types — including an opera director, creative and design talents from major fashion labels, a dancer and a pianist.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)