Unlike other fragrance suppliers, International Flavors & Fragrances Inc. never had a master perfumer — until now. And he is Carlos Benaim.
During his more than 45-year career at IFF, he has created a string of landmark fragrances, including the original Polo green by Ralph Lauren, Euphoria and Eternity for Men by Calvin Klein, Herrera for Men by Carolina Herrera, White Diamonds by Elizabeth Taylor, Very Irresistible Givenchy by Givenchy, Prada Amber by Prada, Armani Code for Women by Giorgio Armani and both Flowerbomb and Spicebomb by Viktor & Rolf.
“Carlos’ creativity and mastery has been recognized in the industry for many years,” said Nicolas Mirzayantz, group president of fragrances at IFF. “In addition to his extraordinary success in the marketplace and his strong relationships with customers at all levels, Carlos has also coached, mentored and inspired generations of IFF perfumers. Carlos is truly a master perfumer in every way.”
Perhaps the greatest tribute came Monday evening, when Mirzayantz hosted a dinner in Manhattan for about 25 fragrance division employees, most of them fellow perfumers, to pay tribute to Benaim. He had expected to be roasted, but it turned out to be very friendly fire, indeed. Mirzayantz related a story that Pablo Picasso once told about a conversation he had with his mother, who said to him: ‘If you are a soldier, you will become a general. If you are a monk, you will become the pope.’
“Instead he was a painter and he became Picasso,” Mirzayantz observed. “The same applies to Carlos. Instead he chose to be a perfumer and became Carlos Benaim.”
The IFF executive went on to praise Benaim for being the first to embrace innovation — even before it was a buzzword — for being quick to mentor the young. Nor did he dodge hopeless assignments. Mirzayantz recalled how once, when was young, he went after an account that everyone in authority told him was a suicide mission. Benaim joined him, doggedly fighting for a year, until they finally prevailed and won.
For much of its history, IFF has had chief perfumers, beginning with Ernest Shiftan, who founded the department, followed by the legendary Bernard Chant. But there have never been master perfumers among the rank and file. The company now defines them as “perfumers who have consistently challenged themselves and the company to take the art of perfumery to the next level; they are paradigm shifters who have developed trendsetting fragrances; and they are individuals who also have demonstrated leadership within the company.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
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@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)