Fragrance supplier International Flavors & Fragrances has expanded and modernized its creative capacities in Shanghai with the opening of a new creative center, the company said this week.
The firm, which previously had operated a similar facility in Shanghai, made a multimillion-dollar investment in the new center. At about 48,500 square feet, it is roughly twice the size of the prior Shanghai creative center and occupies three floors of a five-story building.
The facility, which is located in the city’s Putuo district, was built to address the “fast-growing demand” of IFF’s customers in China and Greater Asia, the firm stated. It is also designed to strengthen IFF’s presence in Greater Asia as part of an ongoing global program to expand and modernize its facilities and to capitalize on strategic growth opportunities, according to the company.
“[The] Shanghai Creative Center includes state-of-the-art creation and application facilities, as well as a consumer insights center that allows IFF and its customers to gain deeper understanding of the rapidly changing needs and preferences of [the] region,” stated IFF.
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