Ilana Jivago was flying high in the early Nineties. Her Jivago 24K fragrance, featuring gold leaf pieces suspended in the bottle, eclipsed sales of $100 million.The thriving business hit a roadblock several years later, the victim of counterfeiters knocking off the original and flooding the market with fakes. Like handbags, counterfeiting is a big business in premium fragrances. Upward of $75 million in annual losses are attributed to counterfeit products in the beauty industry, according to estimates.“We were growing nicely and had a strong and developing business in high-end department stores and perfumeries,” recalled Jivago. But then she started hearing reports of retailers getting their hands on her premium fragrance that weren’t in her distribution scope. Some customers complained the fragrance wasn’t lasting. “At first I was so busy running my business I couldn’t pay attention and it was just a trickle.”A keen-eyed border patrol agent in Laredo, Tex., saw a truck loaded with 32,000 bottles of her scent and contacted the company to make sure it was an expected delivery. That’s when Jivago realized counterfeiters were siphoning off her business. She embarked on a five-year journey to trace the sources and shut down the counterfeiting ring. Along the way, she shared her knowledge with others who were the victims of fakes. Through detective work, they traced back the company who had been importing the counterfeit goods. It was a costly and lengthy investigation spearheaded by Jivago and probably cost her business more than $30 million.“Beyond the money, it was the safety and brand protection,” added Jivago. When the U.S. government was reticent to assist, Jivago devoted $900,000 of her money to get to the bottom of the issue. It also took her away from what she loved best, creating new scents. “I’m not as big as Estée Lauder, who has deep pockets for dealing with issues like that,” she said. “But I really love what I do.”Now with safeguards in place, including holographic chips to track the products, Jivago is back in the launch business. She’s gone the extra mile to attach the chips to the bottle and box, since sometimes counterfeiters remove the bottle from packaging. She’d also like to see the formation of an organization to help protect small- to medium-size companies from counterfeiters. “The money it takes to save your brand can be devastating to a company or brand in the process [if fighting fakes]."One of the launches is called The Gift, which Jivago said she created to recognize the importance of taking time for one’s self. It features top notes of ylang-ylang, musk, peach and basil blended with Lily of the Valley, jasmine and rose. The dry down has notes of a cocktail of white musk, amber and vanilla. Retailing for $180, Jivago can keep control on distribution by selling it exclusively online.Additionally, the company is introducing Exotic Noire. It was developed with autumn and winter nights in mind with top notes of Tagete, Davina and a secret fruit. “Think fireplace, cozy settings, red wine and warm colors,” said Jivago.While online will play a key role in distribution, Jivago also hopes to link up with physical store retailers, a distribution channel that was key for 24K. “I want to make fragrances that don’t smell like others. I love to get letters from customers who say my fragrances helped change their lives,” she said. Plans also call to license the Jivago brand. There are already two deals for lifestyle products with plans for skin care, health-related items like a spa line, color cosmetics and aromatherapy.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)