From evolving consumer desires to dueling distributors, a wave of change is rocking India’s fragrance industry and the results could have long-term implications.
Though still small—Euromonitor International estimates the country’s fragrance sales to be about Rs 5.4 billion, or $112 million at current exchange—the category’s potential is anything but. Sales grew 17 percent in 2010, and more and more, international brands are entering the market to take advantage of India’s intrinsic affinity for the category. In the past two years alone, Prada, Guerlain, Giorigo Armani, Diesel and Hermès have entered the premium segment and Playboy has entered at mass.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"