MUMBAI, India — Parcos is a perfumery chain that has had the impact of a stealth bomber on the Indian beauty scene.
Parcos quietly established a foothold, maintaining only two outlets for years — one store that opened in Mumbai in 2000 and the other in Bangalore in 2002. The perfumery had an immediate advantage in being owned by Baccarose, which has long been a major distributor in India. Baccarose owns a huge chunk of premium brands, including Clarins, Elizabeth Arden, Shiseido, Burberry, Guerlain and Escada.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"