Inglot aims to surprise its consumers with a new entry, fragrance.On July 8, the Poland-based color-cosmetics retailer will launch five cream-based scents packaged in Inglot’s Freedom System, stackable, portable cases that let customers create their own palettes.“We wanted to give our customer the ability to choose what they love and put it together with [Inglot’s Freedom System],” said Mariya Hud, marketing specialist at Inglot. “[For makeup, you can choose] one to 40 shades of eye shadows and can carry all you need in [a] palette. For fragrance, we have special, single white palettes that are attached by magnets.”Each of the scents — namely Green Fruit, Purple Musk, Mandarin Crush, Bright Amber and Golden Wood — are designed to be layered and mixed to allow consumers to create their own scent.“[With five fragrances] you give your customers a good variety,” said Hud. “If our customers like them, we’ll look into creating more.”To promote the fragrances, Inglot will provide hints about the launch via social media and on its Web site beginning today.Hud noted that the fragrances were launched in Europe at the end of May and sold more than 2,000 pieces in about a month. “It’s quite an experiment for us,” she said. “We hope our U.S. customers will love it. Currently, Mandarin Crush is a bestseller [in Poland].”The scent will be introduced in the U.S. on inglotusa.com and in six Inglot doors, including two in New York and ones in Miami; Las Vegas; Newport Beach, Calif., and New Jersey. In October, the fragrances will roll out to select Macy’s doors.Freedom System Fragrances will retail for $12 each and single Inglot Freedom System Palettes are priced at $8.Inglot executives would not discuss projections, but industry sources estimate Inglot Freedom System Fragrances will generate $1 million in first-year retail sales in the U.S.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)