Inglot aims to surprise its consumers with a new entry, fragrance.
On July 8, the Poland-based color-cosmetics retailer will launch five cream-based scents packaged in Inglot’s Freedom System, stackable, portable cases that let customers create their own palettes.
“We wanted to give our customer the ability to choose what they love and put it together with [Inglot’s Freedom System],” said Mariya Hud, marketing specialist at Inglot. “[For makeup, you can choose] one to 40 shades of eye shadows and can carry all you need in [a] palette. For fragrance, we have special, single white palettes that are attached by magnets.”
Each of the scents — namely Green Fruit, Purple Musk, Mandarin Crush, Bright Amber and Golden Wood — are designed to be layered and mixed to allow consumers to create their own scent.
“[With five fragrances] you give your customers a good variety,” said Hud. “If our customers like them, we’ll look into creating more.”
To promote the fragrances, Inglot will provide hints about the launch via social media and on its Web site beginning today.
Hud noted that the fragrances were launched in Europe at the end of May and sold more than 2,000 pieces in about a month.
“It’s quite an experiment for us,” she said. “We hope our U.S. customers will love it. Currently, Mandarin Crush is a bestseller [in Poland].”
The scent will be introduced in the U.S. on inglotusa.com and in six Inglot doors, including two in New York and ones in Miami; Las Vegas; Newport Beach, Calif., and New Jersey. In October, the fragrances will roll out to select Macy’s doors.
Freedom System Fragrances will retail for $12 each and single Inglot Freedom System Palettes are priced at $8.
Inglot executives would not discuss projections, but industry sources estimate Inglot Freedom System Fragrances will generate $1 million in first-year retail sales in the U.S.
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