Inglot aims to surprise its consumers with a new entry, fragrance.
On July 8, the Poland-based color-cosmetics retailer will launch five cream-based scents packaged in Inglot’s Freedom System, stackable, portable cases that let customers create their own palettes.
“We wanted to give our customer the ability to choose what they love and put it together with [Inglot’s Freedom System],” said Mariya Hud, marketing specialist at Inglot. “[For makeup, you can choose] one to 40 shades of eye shadows and can carry all you need in [a] palette. For fragrance, we have special, single white palettes that are attached by magnets.”
Each of the scents — namely Green Fruit, Purple Musk, Mandarin Crush, Bright Amber and Golden Wood — are designed to be layered and mixed to allow consumers to create their own scent.
“[With five fragrances] you give your customers a good variety,” said Hud. “If our customers like them, we’ll look into creating more.”
To promote the fragrances, Inglot will provide hints about the launch via social media and on its Web site beginning today.
Hud noted that the fragrances were launched in Europe at the end of May and sold more than 2,000 pieces in about a month.
“It’s quite an experiment for us,” she said. “We hope our U.S. customers will love it. Currently, Mandarin Crush is a bestseller [in Poland].”
The scent will be introduced in the U.S. on inglotusa.com and in six Inglot doors, including two in New York and ones in Miami; Las Vegas; Newport Beach, Calif., and New Jersey. In October, the fragrances will roll out to select Macy’s doors.
Freedom System Fragrances will retail for $12 each and single Inglot Freedom System Palettes are priced at $8.
Inglot executives would not discuss projections, but industry sources estimate Inglot Freedom System Fragrances will generate $1 million in first-year retail sales in the U.S.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast