Estée Lauder is trying something completely different with its new women's fragrance, Sensuous. Instead of producing yet another floral, the brand is venturing onto a new olfactive turf with a woody amber scent set to launch in July. And hopes are high with first-year retail sales estimates running upward of $50 million for North America. Once the fragrance is rolled out internationally, the global total could slightly more than double the U.S. figure.
Estée Lauder is looking to a new olfactive family to boost its fragrance fortunes.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"