Estée Lauder is trying something completely different with its new women's fragrance, Sensuous. Instead of producing yet another floral, the brand is venturing onto a new olfactive turf with a woody amber scent set to launch in July. And hopes are high with first-year retail sales estimates running upward of $50 million for North America. Once the fragrance is rolled out internationally, the global total could slightly more than double the U.S. figure.
Estée Lauder is looking to a new olfactive family to boost its fragrance fortunes.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)