By  on March 14, 2008

Estée Lauder is trying something completely different with its new women's fragrance, Sensuous. Instead of producing yet another floral, the brand is venturing onto a new olfactive turf with a woody amber scent set to launch in July. And hopes are high with first-year retail sales estimates running upward of $50 million for North America. Once the fragrance is rolled out internationally, the global total could slightly more than double the U.S. figure.

Estée Lauder is looking to a new olfactive family to boost its fragrance fortunes.

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