PARIS — In conceiving L’Eau d’Issey Pour Homme Sport, the scent due out starting in March, man and nature’s relationship was kept in mind.
“Sport at Issey Miyake will never be [about] competition,” explained Nathalie Helloin Kamel, vice president of Parfums Issey Miyake and Elie Saab at Beauté Prestige International.
Perfumer Jacques Cavallier, who created the original L’Eau d’Issey pour Homme scent in 1994 and concocted Homme Sport while still at Firmenich, envisaged a skier who has just reached a summit and takes in a deep breath of fresh air. To obtain that effect olfactively, Cavallier opted for notes including bergamot and grapefruit in the top, nutmeg (which also plays a role in L’Eau d’Issey pour Homme) in the heart and vetiver and cedar in the base.
For the new fragrance’s bottle, BPI executives worked with architect and designer Renato Montagner, who specializes in sports equipment. Homme Sport’s flacon was given a reflective, transparent quality (similar to that of ski goggles) and its cap is reminiscent of the grip found on gear like tennis rackets.
The new scent is to be introduced on March 1 in France, Belgium, Italy, the U.S. and Asia, followed by Switzerland and Austria on March 26. The U.K. will get the fragrance on April 30, while Portugal and Germany are slated for May.
The Sport Homme line includes 50- and 100-ml. eau de toilette sprays, priced in France at 52 euros and 73 euros, or $69.20 and $97.15 at current exchange, respectively. There will also be a stick deodorant and a body and hair wash in the collection.
BPI executives would not divulge sales projections, but industry sources estimate Homme Sport will generate first-year retail sales of 35 million euros, or $46.6 million.
Backing the scent’s launch will be a digital platform, including minute-long videos featuring nine different extreme sports — such as kite surfing, base jumping and snowboarding — plus a blog for athletes.
The Homme Sport project should give “a new modernity to the [Issey Miyake] brand” and a means for it to recruit new consumers, said Helloin Kamel, who added the original L’Eau d’Issey pour Homme scent maintains a strong, faithful client base.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia