PARIS — In conceiving L’Eau d’Issey Pour Homme Sport, the scent due out starting in March, man and nature’s relationship was kept in mind.
“Sport at Issey Miyake will never be [about] competition,” explained Nathalie Helloin Kamel, vice president of Parfums Issey Miyake and Elie Saab at Beauté Prestige International.
Perfumer Jacques Cavallier, who created the original L’Eau d’Issey pour Homme scent in 1994 and concocted Homme Sport while still at Firmenich, envisaged a skier who has just reached a summit and takes in a deep breath of fresh air. To obtain that effect olfactively, Cavallier opted for notes including bergamot and grapefruit in the top, nutmeg (which also plays a role in L’Eau d’Issey pour Homme) in the heart and vetiver and cedar in the base.
For the new fragrance’s bottle, BPI executives worked with architect and designer Renato Montagner, who specializes in sports equipment. Homme Sport’s flacon was given a reflective, transparent quality (similar to that of ski goggles) and its cap is reminiscent of the grip found on gear like tennis rackets.
The new scent is to be introduced on March 1 in France, Belgium, Italy, the U.S. and Asia, followed by Switzerland and Austria on March 26. The U.K. will get the fragrance on April 30, while Portugal and Germany are slated for May.
The Sport Homme line includes 50- and 100-ml. eau de toilette sprays, priced in France at 52 euros and 73 euros, or $69.20 and $97.15 at current exchange, respectively. There will also be a stick deodorant and a body and hair wash in the collection.
BPI executives would not divulge sales projections, but industry sources estimate Homme Sport will generate first-year retail sales of 35 million euros, or $46.6 million.
Backing the scent’s launch will be a digital platform, including minute-long videos featuring nine different extreme sports — such as kite surfing, base jumping and snowboarding — plus a blog for athletes.
The Homme Sport project should give “a new modernity to the [Issey Miyake] brand” and a means for it to recruit new consumers, said Helloin Kamel, who added the original L’Eau d’Issey pour Homme scent maintains a strong, faithful client base.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast