By  on August 21, 2014

PARIS — Issey Miyake will enter the nighttime fragrance category for men with Nuit d’Issey, due out globally in September.

“For most [perfume brands], night is synonymous with seduction, glamour, [celebrity faces] and nightclubs, but for the Miyake brand it’s not really the values we express,” said Agnès Satin, international marketing director of Parfums Issey Miyake, part of Shiseido’s Beauté Prestige International division. “On the contrary, for Issey Miyake night is synonymous with new pure emotions, new experiences — and especially nature.”

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