PARIS — Issey Miyake will enter the nighttime fragrance category for men with Nuit d’Issey, due out globally in September.
“For most [perfume brands], night is synonymous with seduction, glamour, [celebrity faces] and nightclubs, but for the Miyake brand it’s not really the values we express,” said Agnès Satin, international marketing director of Parfums Issey Miyake, part of Shiseido’s Beauté Prestige International division. “On the contrary, for Issey Miyake night is synonymous with new pure emotions, new experiences — and especially nature.”
In keeping with this, artist Ryan Hopkinson created the scent’s advertising whose film version — destined primarily for television — starts with a mysterious, mountainous landscape over which the moon arcs. The spot includes an aerial shot of a man walking, a view of a star-speckled sky that swirls in a vortex, the man under rain and diving in water full of moon rays.
The print version features a moon-dappled Nuit d’Issey bottle.
“The principal source of inspiration for Issey Miyake for fragrance is nature, because nature is life,” continued Satin. “We are [presenting] night according to Issey Miyake.”
She described this as “majestic,” “strong,” “reinvigorating,” “resourcing” and a way to bring a sense of sophistication and mystery.
International Flavors & Fragrances perfumers Dominique Ropion and Loc Dong were tasked to explore nature at nighttime and came up with a spicy, woody, leathery creation.
“The format is very simple but complete, with power and strength,” said Dong, who added that each ingredient was selected for a particular reason.
The idea was to add light to night, continued Ropion.
The scent’s top has citrus accords, while further down are notes including bergamot, grapefruit, spices, black pepper, vetiver, black woods, patchouli, incense, tonka bean and leather.
Nuit d’Issey’s bottle takes the form of the previous Miyake men’s fragrance flacons and also has brushed black lacquer meant to give the effect of moonlight reflected on water.
“Each bottle is unique,” said Satin.
The eau de toilette will come in 75- and 125-ml. bottles, which in France are priced at 56 euros and 80 euros, or $74.30 and $106.10 at current exchange, respectively. The 75-g. stick deodorant is 27 euros, or $35.80.
BPI executives would not discuss sales projections, but industry sources estimate Nuit d’Issey will generate $45 million in first-year retail sales globally.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)