By  on July 24, 2009

PARIS — Seventeen years after introducing the blockbuster fragrance L’Eau d’Issey, Parfums Issey Miyake will launch A Scent By Issey Miyake for women this fall.

“The first objective is to bring back newness to the brand,” said Nathalie Helloin-Kamel, president of Parfums Issey Miyake, which is part of Beauté Prestige International. She explained A Scent is for women receptive to Issey Miyake’s approach — essential and simple luxury — including those who may not yet have found an olfactive offer suitable to them in the brand’s fragrance portfolio.

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