PARIS — Seventeen years after introducing the blockbuster fragrance L’Eau d’Issey, Parfums Issey Miyake will launch A Scent By Issey Miyake for women this fall.
“The first objective is to bring back newness to the brand,” said Nathalie Helloin-Kamel, president of Parfums Issey Miyake, which is part of Beauté Prestige International. She explained A Scent is for women receptive to Issey Miyake’s approach — essential and simple luxury — including those who may not yet have found an olfactive offer suitable to them in the brand’s fragrance portfolio.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)