She introduced her own jewelry collection in 2007, stepped into the footwear arena during holiday 2010, unveiled her handbag line in spring 2011 and disclosed a new licensing agreement last week with G-III Apparel Group Ltd. to develop sportswear, dresses, suits, suit separates, sleepwear, activewear, jeanswear and intimates. Sunglasses are due in March and she does outerwear with Fleet Street Ltd.
Now, it’s the right time for fragrance. “I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of a 15-month-old daughter. She is one of the stars in NBC’s “Apprentice,” as well as an executive vice president of development and acquisition in her father’s real estate organization.
Trump has created her first eau de parfum women’s scent in a deal signed with Parlux Fragrances Inc. The product, called Ivanka Trump, will start hitting fragrance counters in about 400 Macy’s doors next week. The full rollout will start in the spring, culminating in a total of about 1,200 domestic department stores. Expansion overseas is being contemplated for fall 2013.
The fragrance was developed by Jennifer Mullarkey, fragrance developer for Parlux, and by Marypierre Julien, perfumer at Givaudan Fragrances. The formula is a floral oriental that opens with a blend of sparkling Italian bergamot, lush apple and pink peppercorn, a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood are included in the base to provide a kick. Price points are $62 for a 1.7-oz. edp, $78 for the 3.4-oz. size and $35 for a 6-oz. body lotion.
“Where there was a void in the marketplace at our price points was a professional, hardworking, yet feminine woman,” said Trump, who talks like a branding expert. “There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultratrendy, but I think we’re filling a void for that feminine, empowered woman.”
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.”
No one broke out sales projections, but industry sources calculate that the fragrance could generate $15 million in retail sales in the U.S. alone in the first year. Print advertising, photographed by Douglas Freidman, will appear in the March editions of fashion and lifestyle magazines. Market sources speculate that advertising and promotional spending could hit $7 million.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)