She introduced her own jewelry collection in 2007, stepped into the footwear arena during holiday 2010, unveiled her handbag line in spring 2011 and disclosed a new licensing agreement last week with G-III Apparel Group Ltd. to develop sportswear, dresses, suits, suit separates, sleepwear, activewear, jeanswear and intimates. Sunglasses are due in March and she does outerwear with Fleet Street Ltd.
Now, it’s the right time for fragrance. “I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of a 15-month-old daughter. She is one of the stars in NBC’s “Apprentice,” as well as an executive vice president of development and acquisition in her father’s real estate organization.
Trump has created her first eau de parfum women’s scent in a deal signed with Parlux Fragrances Inc. The product, called Ivanka Trump, will start hitting fragrance counters in about 400 Macy’s doors next week. The full rollout will start in the spring, culminating in a total of about 1,200 domestic department stores. Expansion overseas is being contemplated for fall 2013.
The fragrance was developed by Jennifer Mullarkey, fragrance developer for Parlux, and by Marypierre Julien, perfumer at Givaudan Fragrances. The formula is a floral oriental that opens with a blend of sparkling Italian bergamot, lush apple and pink peppercorn, a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood are included in the base to provide a kick. Price points are $62 for a 1.7-oz. edp, $78 for the 3.4-oz. size and $35 for a 6-oz. body lotion.
“Where there was a void in the marketplace at our price points was a professional, hardworking, yet feminine woman,” said Trump, who talks like a branding expert. “There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultratrendy, but I think we’re filling a void for that feminine, empowered woman.”
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.”
No one broke out sales projections, but industry sources calculate that the fragrance could generate $15 million in retail sales in the U.S. alone in the first year. Print advertising, photographed by Douglas Freidman, will appear in the March editions of fashion and lifestyle magazines. Market sources speculate that advertising and promotional spending could hit $7 million.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty