She introduced her own jewelry collection in 2007, stepped into the footwear arena during holiday 2010, unveiled her handbag line in spring 2011 and disclosed a new licensing agreement last week with G-III Apparel Group Ltd. to develop sportswear, dresses, suits, suit separates, sleepwear, activewear, jeanswear and intimates. Sunglasses are due in March and she does outerwear with Fleet Street Ltd.
Now, it’s the right time for fragrance. “I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of a 15-month-old daughter. She is one of the stars in NBC’s “Apprentice,” as well as an executive vice president of development and acquisition in her father’s real estate organization.
Trump has created her first eau de parfum women’s scent in a deal signed with Parlux Fragrances Inc. The product, called Ivanka Trump, will start hitting fragrance counters in about 400 Macy’s doors next week. The full rollout will start in the spring, culminating in a total of about 1,200 domestic department stores. Expansion overseas is being contemplated for fall 2013.
The fragrance was developed by Jennifer Mullarkey, fragrance developer for Parlux, and by Marypierre Julien, perfumer at Givaudan Fragrances. The formula is a floral oriental that opens with a blend of sparkling Italian bergamot, lush apple and pink peppercorn, a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood are included in the base to provide a kick. Price points are $62 for a 1.7-oz. edp, $78 for the 3.4-oz. size and $35 for a 6-oz. body lotion.
“Where there was a void in the marketplace at our price points was a professional, hardworking, yet feminine woman,” said Trump, who talks like a branding expert. “There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultratrendy, but I think we’re filling a void for that feminine, empowered woman.”
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.”
No one broke out sales projections, but industry sources calculate that the fragrance could generate $15 million in retail sales in the U.S. alone in the first year. Print advertising, photographed by Douglas Freidman, will appear in the March editions of fashion and lifestyle magazines. Market sources speculate that advertising and promotional spending could hit $7 million.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye