LONDON — It may not be a mix of blood, sweat, vodka and a kiss of vermouth, but the new James Bond 007 fragrance, which launches at Harrods next month, aims to capture the mojo of the on-screen and literary hero.
Eon Productions, which produces the James Bond films, and Procter & Gamble Co. have joined to create the new scent to coincide with the 50th anniversary of the James Bond film franchise, and the launch of Bond film number 23, “Skyfall,” which is out in the U.S. in November.
The fragrance is an aromatic feugere with notes of fresh apple, cardamom, sandalwood and vetiver. The backbone contains lavender, moss and coumarin.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)