By  on November 1, 2013

Shawn “Jay Z” Carter is on the verge of delivering his long-awaited first men’s fragrance, and it is already shaping up as not your everyday launch.

The scent, which he has dubbed Gold Jay Z, will make its debut at Barneys New York on Nov. 20 as part of his exercise in fashion collaboration with the store. That will be followed on Nov. 29, Black Friday, with the rollout of the distribution to 2,000 department stores, led by Macy’s, Sephora, Nordstrom, Dillard’s, Belk, Bon-Ton and Ulta.

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