By  on April 30, 2012

PARIS — Four years after the launch of the Jeanne Lanvin women’s fragrance comes a Couture version, meant to lure a slightly more mature consumer.

“Jeanne Couture is more womanly,” explained Delphine Pommier, marketing director for Lanvin, Jimmy Choo and Van Cleef & Arpels, at fragrance licensee Inter Parfums SA. “The target is a little less young than for Jeanne.”

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