PARIS — Four years after the launch of the Jeanne Lanvin women’s fragrance comes a Couture version, meant to lure a slightly more mature consumer.
“Jeanne Couture is more womanly,” explained Delphine Pommier, marketing director for Lanvin, Jimmy Choo and Van Cleef & Arpels, at fragrance licensee Inter Parfums SA. “The target is a little less young than for Jeanne.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)