By  on June 27, 2014

With her mother, business partner and brand consigliore Tina tending to her ailing father a few months ago, Jessica Simpson took charge of the boardroom at the Parlux Fragrances Inc. offices in New York, where her fragrance team had gathered to discuss what to call her upcoming scent.

“We were just throwing out different ideas and different names, and I said, ‘Why don’t we do something with just my name?’ There has to be a way to just do that because we’re doing it in the rest of our business,” said Simpson, continuing, “It was a fun meeting because I got to have the reins, and I really got to control it and do what I wanted to do.”

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