By  on April 28, 2010

Jim Roth, a beauty industry veteran who was a co-founder of the Giorgio Beverly Hills fragrance business, died of cancer April 23 at his home in Los Angeles. He was 77.

Roth, who grew up in the Bronx, began his career in the Sixties and sold ads in Glamour magazine. He then opened his own agency, where he handled advertising for the jewelry store on Madison Avenue owned by Jolie Gabor — mother of Zsa Zsa, Eva and Magda.

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