LONDON — Jimmy Choo has expanded its portfolio of scents and entered into the male fragrance category with the launch of its first eau de toilette for men called Jimmy Choo Man.
“This is a fragrance for the man who goes out with the Jimmy Choo woman,” explained Jimmy Choo chief executive officer Pierre Denis in London at the launch event during London Collections: Men. “He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He’s a cosmopolitan Mayfair playboy.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)