By and  on November 5, 2010

Tamara Mellon has unveiled the latest iteration of the Jimmy Choo brand — fragrance. Beginning in January, the brand’s eponymous first scent, created with Inter Parfums SA, will be introduced.

“We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” said Mellon, founder and chief creative officer of Jimmy Choo, at a London event to launch the fragrance last week. A similar event was held in New York on Tuesday. “Fragrance is such an important accessory for women — I think it will have a very broad reach. Our customer is every woman.”

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