Jimmy Choo devotees already wear the brand’s stilettos to evening events — and with Flash, its second fragrance, due this spring, they’ll have an evening fragrance to accompany them.
“Jimmy Choo is a brand which was born in shoes and grew up on the red carpet,” said Simon Holloway, who is a creative director for the company along with Sandra Choi. “This fragrance plays naturally to that concept.”
The first scent, dubbed Jimmy Choo, launched in January 2011 and is “very much sensual and intimate,” said Holloway. In contrast, added Choi, Flash is “about having a sparkle, being multifaceted and confident and outgoing.”
Mane concocted the modern white floral scent, which has top notes of pink pepper and strawberry, a heart of tuberose, jasmine and white lily, and a drydown of heliotrope and white woods.
The range includes eaux de parfum in two sizes, 2 oz. for $75 and 3.3 oz. for $98, as well as a 6.7 oz. perfumed body lotion, $46, and a 6.7 oz. shower gel, $38.
The bottle is intended to be another accessory. “We want women to feel as excited as they do when they buy a pair of shoes or a handbag,” noted Choi. A modernist chandelier from the Seventies served as the initial inspiration, and the flacon, adorned with glass studs, is designed to play with light. “It looks like an old-fashioned flashbulb,” said Holloway. A faceted cap finishes the offering. The outer box is encrusted in what appears to be glitter, “for a silver-ball feeling,” added Choi.
In the U.S., Nordstrom and nordstrom.com will have an exclusive on the scent from March, when it launches, until September. Beginning in the fall, Flash will roll out to a wider distribution of specialty and selective department stores. Elsewhere, the scent will launch in the U.K. and Europe in mid-January. Globally, by yearend 2013, the scent is expected to be in about 3,000 globally, said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., Choo’s fragrance licensee.
Advertising, which will break in April fashion, beauty and lifestyle magazines, was shot by Steven Meisel and features model Natasha Poly. While executives declined comment on projected sales, industry sources predicted the scent could do $10 million at retail in the U.S. in its first year on counter. Industry sources estimated that the total worldwide Jimmy Choo fragrance business, encompassing both scents, could do as much as $115 million at retail in 2013.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye