Jimmy Choo devotees already wear the brand’s stilettos to evening events — and with Flash, its second fragrance, due this spring, they’ll have an evening fragrance to accompany them.
“Jimmy Choo is a brand which was born in shoes and grew up on the red carpet,” said Simon Holloway, who is a creative director for the company along with Sandra Choi. “This fragrance plays naturally to that concept.”
The first scent, dubbed Jimmy Choo, launched in January 2011 and is “very much sensual and intimate,” said Holloway. In contrast, added Choi, Flash is “about having a sparkle, being multifaceted and confident and outgoing.”
Mane concocted the modern white floral scent, which has top notes of pink pepper and strawberry, a heart of tuberose, jasmine and white lily, and a drydown of heliotrope and white woods.
The range includes eaux de parfum in two sizes, 2 oz. for $75 and 3.3 oz. for $98, as well as a 6.7 oz. perfumed body lotion, $46, and a 6.7 oz. shower gel, $38.
The bottle is intended to be another accessory. “We want women to feel as excited as they do when they buy a pair of shoes or a handbag,” noted Choi. A modernist chandelier from the Seventies served as the initial inspiration, and the flacon, adorned with glass studs, is designed to play with light. “It looks like an old-fashioned flashbulb,” said Holloway. A faceted cap finishes the offering. The outer box is encrusted in what appears to be glitter, “for a silver-ball feeling,” added Choi.
In the U.S., Nordstrom and nordstrom.com will have an exclusive on the scent from March, when it launches, until September. Beginning in the fall, Flash will roll out to a wider distribution of specialty and selective department stores. Elsewhere, the scent will launch in the U.K. and Europe in mid-January. Globally, by yearend 2013, the scent is expected to be in about 3,000 globally, said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., Choo’s fragrance licensee.
Advertising, which will break in April fashion, beauty and lifestyle magazines, was shot by Steven Meisel and features model Natasha Poly. While executives declined comment on projected sales, industry sources predicted the scent could do $10 million at retail in the U.S. in its first year on counter. Industry sources estimated that the total worldwide Jimmy Choo fragrance business, encompassing both scents, could do as much as $115 million at retail in 2013.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion