Jimmy Choo devotees already wear the brand’s stilettos to evening events — and with Flash, its second fragrance, due this spring, they’ll have an evening fragrance to accompany them. “Jimmy Choo is a brand which was born in shoes and grew up on the red carpet,” said Simon Holloway, who is a creative director for the company along with Sandra Choi. “This fragrance plays naturally to that concept.”The first scent, dubbed Jimmy Choo, launched in January 2011 and is “very much sensual and intimate,” said Holloway. In contrast, added Choi, Flash is “about having a sparkle, being multifaceted and confident and outgoing.”Mane concocted the modern white floral scent, which has top notes of pink pepper and strawberry, a heart of tuberose, jasmine and white lily, and a drydown of heliotrope and white woods. The range includes eaux de parfum in two sizes, 2 oz. for $75 and 3.3 oz. for $98, as well as a 6.7 oz. perfumed body lotion, $46, and a 6.7 oz. shower gel, $38. The bottle is intended to be another accessory. “We want women to feel as excited as they do when they buy a pair of shoes or a handbag,” noted Choi. A modernist chandelier from the Seventies served as the initial inspiration, and the flacon, adorned with glass studs, is designed to play with light. “It looks like an old-fashioned flashbulb,” said Holloway. A faceted cap finishes the offering. The outer box is encrusted in what appears to be glitter, “for a silver-ball feeling,” added Choi. In the U.S., Nordstrom and nordstrom.com will have an exclusive on the scent from March, when it launches, until September. Beginning in the fall, Flash will roll out to a wider distribution of specialty and selective department stores. Elsewhere, the scent will launch in the U.K. and Europe in mid-January. Globally, by yearend 2013, the scent is expected to be in about 3,000 globally, said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., Choo’s fragrance licensee. Advertising, which will break in April fashion, beauty and lifestyle magazines, was shot by Steven Meisel and features model Natasha Poly. While executives declined comment on projected sales, industry sources predicted the scent could do $10 million at retail in the U.S. in its first year on counter. Industry sources estimated that the total worldwide Jimmy Choo fragrance business, encompassing both scents, could do as much as $115 million at retail in 2013.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim