Jimmy Choo devotees already wear the brand’s stilettos to evening events — and with Flash, its second fragrance, due this spring, they’ll have an evening fragrance to accompany them.
“Jimmy Choo is a brand which was born in shoes and grew up on the red carpet,” said Simon Holloway, who is a creative director for the company along with Sandra Choi. “This fragrance plays naturally to that concept.”
The first scent, dubbed Jimmy Choo, launched in January 2011 and is “very much sensual and intimate,” said Holloway. In contrast, added Choi, Flash is “about having a sparkle, being multifaceted and confident and outgoing.”
Mane concocted the modern white floral scent, which has top notes of pink pepper and strawberry, a heart of tuberose, jasmine and white lily, and a drydown of heliotrope and white woods.
The range includes eaux de parfum in two sizes, 2 oz. for $75 and 3.3 oz. for $98, as well as a 6.7 oz. perfumed body lotion, $46, and a 6.7 oz. shower gel, $38.
The bottle is intended to be another accessory. “We want women to feel as excited as they do when they buy a pair of shoes or a handbag,” noted Choi. A modernist chandelier from the Seventies served as the initial inspiration, and the flacon, adorned with glass studs, is designed to play with light. “It looks like an old-fashioned flashbulb,” said Holloway. A faceted cap finishes the offering. The outer box is encrusted in what appears to be glitter, “for a silver-ball feeling,” added Choi.
In the U.S., Nordstrom and nordstrom.com will have an exclusive on the scent from March, when it launches, until September. Beginning in the fall, Flash will roll out to a wider distribution of specialty and selective department stores. Elsewhere, the scent will launch in the U.K. and Europe in mid-January. Globally, by yearend 2013, the scent is expected to be in about 3,000 globally, said Philippe Benacin, chairman and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., Choo’s fragrance licensee.
Advertising, which will break in April fashion, beauty and lifestyle magazines, was shot by Steven Meisel and features model Natasha Poly. While executives declined comment on projected sales, industry sources predicted the scent could do $10 million at retail in the U.S. in its first year on counter. Industry sources estimated that the total worldwide Jimmy Choo fragrance business, encompassing both scents, could do as much as $115 million at retail in 2013.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)